ELECTRONIC ARTS PREPARED REMARKS FY24Q4
4
videos, pitch notes and esports, in addition to content produced by our community. These many
interactions, on and off platform, meaningfully increase in-game engagement, which drive
stronger retention and ultimately greater levels of monetization. What we know when we look at
player behavior in our games, as players spend more time with friends, they play more, they play
for longer, and this higher engagement leads to more in-game spend.
With the successful launch of EA SPORTS FC, our focus was two-fold: delivering innovation in
gameplay with Hypermotion V, new features and improvements across all modes of play for our
core players, while continuing to expand the game’s reach through the acquisition of new players,
and re-engagement lapsed players. Our go-forward strategy is anchored in building a platform
that enables us to deepen our connection with players, lead the future of immersion by bringing
the real world of sport and our experiences closer together, and expanding the tools, modalities,
and partnerships to drive enhanced socialization, self-expression, and creation for sports fans.
We’ve engaged with partners like Nike, Pepsi, Uber Eats and Beats over the last year and will
continue to do so, integrating them into matchday experiences and providing them with a platform
to deeply connect with our global audience. We are also building to unlock new multifaceted
sponsorship and advertising opportunities.
FC is more than just a game, it is the world’s leading digital football fan platform — and this is just
the beginning.
Year after year, Madden NFL unites fans and athletes through interactive experiences that fuel
passion, connection, and creativity. No one can match Madden’s unparalleled authenticity in
American Football. Our talented teams pushed more innovation into Madden NFL 24, more
modalities of play, and amazing content throughout the season, leading to the highest selling
installment for Madden since the early 2000s and record overall net bookings. Further innovation